Our Mission
Service never really ends. It just evolves.
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At .308 Coffee Co., we know the transition from uniform to everyday life isn’t simple. The mission doesn’t disappear; it just gets quieter. Veterans carry a mindset built on focus, grit, and relentless drive. That same mindset fuels this brand.
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We've partnered with three different veteran organizations that are making a measurable impact, from mental-health support and transition programs to adaptive-athlete initiatives and skill-building nonprofits. We do it because impact matters more than words.
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Our mission is to support veterans & first responders and strengthening American small businesses. Because veterans are as unique as our coffee: complex, bold, and impossible to forget.
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98 Octane
98 Octane, founded in Valley Forge, PA by John New, a third-generation infantryman, helps M-FRs (Military and First Responders) get healthy by providing simple solutions to eat well and get moving! So they can lose weight, feel better, and become the best versions of themselves.
Camp Freedom
Camp Freedom in a nonprofit organization that provides outdoor adventures for disabled Veterans and First Responders, their family members, Gold Star Families, and Gold Shield Families including hunting, shooting sports, fishing, hiking, biking, and other year-round activities. These activities remove individuals from clinical settings into the healing environment of the outdoors and nature.
Honor and Courage Foundation
The mission of the Honor and Courage Foundation is to bring "Hope" and "Purpose" to Veterans and First Responders suffering from the effects of Post Traumatic Stress and physical battle scars through mentorship and to provide assistance, support and advocacy.
